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Scoring
splash page 10/10
nice splash graphic? requirements listed? are things too clutterd up?
graphics 10/10
do you make the graphics yourself? do they match the rest of the site?
design 10/10
do you use a way to small font so you can't read it? is the i-frame to small? are things overlapping?
layout 10/10
an original layout is very important!
content 20/20
lots of content is a must! I also check the origanality of your pages.
navagation 10/10
can I easily surf trough the site? are your links hard to find?
errors 10/10
I hate broken links. I also check the spelling errors and how many "coming soon" pages I'll find!
visitor 15/15
do you have a guestbook, polls, lots of interactive to keep the visitor content? do you update often?
loading time 5/5
I'm not going to wait forever!